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Day: July 6, 2018

A Peak Performance Digital 2021 Retrospective

While 2022 will be an exciting year for us, here’s a quick look at some of the most significant updates from 2021:
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Understanding Key Differences between Local SEO and Traditional SEO

Although both local SEO and organic SEO target improvement of your ranking on search results, there are fundamental differences between the concepts. To help you decide on the best, here are key approaches to the strategies.
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Initial Impressions and Thoughts on the Pinegrow Web Editor

We recently used Pinegrow to move an Elementor based website to a custom theme with blocks. I've had a few people ask me why I like it and how it fits into my workflow, so I created a video of my thoughts.
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5 Stars or Bust: Why the Star Rating System for Reviews is Broken

For years, the star rating system has been a staple of online reviews. From Amazon to Google to Facebook to Yelp, those pesky stars are everywhere. Don't forget about the review's ever-present counterpart: the hordes of business owners imploring you, the customer, to leave feedback. As a concept, it makes a lot of sense. A […]
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4 Audits You Need to Run on Your Website Today

Digital marketing is one of the most effective ways to expand the scope and influence of your brand, and make it easier for potential customers to discover your business. Achieving this seemingly simple goal has become trickier in recent years, as the online landscape has grown increasingly competitive. Fortunately, business owners can greatly improve visibility through the use of website audits.
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What is your digital marketing strategy?

At Peak Performance Digital, we take a consultation-first approach to every relationship. Whether you want to build a website or plan your company's digital marketing strategy, our goal is to make sure you are doing the right things as well as doing things right.
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4 Drip Campaigns Designed for B2B Customers Who Are on the Fence

Drip campaigns are one of the single most useful conversion tools an automated marketing team has in their toolbox. A drip campaign is usually designed to help guide a new lead down the path toward conversion by offering them a custom beginning-to-end email sequence, delivered just periodically enough to keep them engaged. Drip-campaigns maintain connection […]
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Combine digital and traditional marketing for the best results

When you're building a marketing strategy, including digital components is important. Establishing an active social media presence is critical for any business trying to make it in 2019. But digital isn't the be-all, end-all. You have to treat digital marketing as a tool in your marketing toolbox rather than the only weapon at your disposal. […]
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6 Reasons Quality Website Design Should Be Part of Your Digital Marketing Arsenal

Your website is like the front window of a physical store: it's the first look that many customers get at your products and your best tool for catching customers' eyes and letting them know what you have to offer.
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Why Email Subject Lines Matter

Your subject lines are the first interaction most customers have with the content you've created, so you must make the most of them.
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A web project that really Hertz

A few weeks ago, news broke of the rental car company, Hertz, suing their contracted web developer, Accenture, for $32M. Hertz claimed, among other things, that Accenture: Never delivered a functional website or a mobile website at all Postponed the go-live date twice, totaling over 16 months of delays Did not deliver on key project […]
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Creating Blog Content Using a Calendar

When you invest time in creating content for a blog, you should target your efforts towards specific writing goals. It's less about achieving your total word count and more about being purposeful when writing. With a blog calendar, you can use the blog as a powerful storytelling medium, sharing regular posts with readers to reinforce […]
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