There's an old saying that goes: "Too many cooks spoil the soup." The idea is that when too many people are directly involved in the creative process, the final product could end up being a disappointment to everyone. Some web and graphic designers have similar feelings about "design by committee." This term refers to a […]
Search engine optimization (SEO) is one of the most powerful marketing tools for any online business today. Simply put, an effective SEO strategy will make your company visible to the greatest possible number of customers by ensuring a high ranking on Google's search results. Of course, SEO involves a lot more than just building links […]
Last week I turned on my workstation to find that my main hard drive had failed. That sucked! Luckily I had good backups, so the only thing I lost was time and some money to replace the drive, but it sparked some conversations with other agency owners about their backup systems. The things I heard […]
There is a lot of confusion about domain names and DNS. What they are, how they work, who does what, and how all the pieces fit together. This video and transcript will help clear it all up.
Before working with a new Digital Marketing partner on your website projects, it's important to know how they approach their work and whether that's a good fit for what you need. This video gives a high level overview of how we approach every new project so you can make that decision with as little effort as possible.
After mapping out your business' brand-image or building your own portfolio, you feel it's time to take the next step and launch your own website. With the seemingly endless selection of website builders and tools available, it shouldn't be that hard, right? All of your colleagues seem to have a website, so it's definitely not an impossible feat... Right?
The fast-paced digital world has brought a new age dominated by consumer satisfaction. Implementing technology is the best way to gauge trends and the changing behavior of customers. It is, therefore, a powerful tool to allow businesses to meet the high market demands.
Although both local SEO and organic SEO target improvement of your ranking on search results, there are fundamental differences between the concepts. To help you decide on the best, here are key approaches to the strategies.
We recently used Pinegrow to move an Elementor based website to a custom theme with blocks. I've had a few people ask me why I like it and how it fits into my workflow, so I created a video of my thoughts.
For years, the star rating system has been a staple of online reviews. From Amazon to Google to Facebook to Yelp, those pesky stars are everywhere. Don't forget about the review's ever-present counterpart: the hordes of business owners imploring you, the customer, to leave feedback. As a concept, it makes a lot of sense. A […]
During economic tough times, such as the Coronavirus pandemic, it's still possible to ride the way to marketing success. All you have to do is switch to low-cost tactics.
