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Backup Strategies and Systems for Your Business

Last week I turned on my workstation to find that my main hard drive had failed. That sucked! Luckily I had good backups, so the only thing I lost was time and some money to replace the drive, but it sparked some conversations with other agency owners about their backup systems. The things I heard […]
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Domains & DNS Definitely Demystified

There is a lot of confusion about domain names and DNS. What they are, how they work, who does what, and how all the pieces fit together. This video and transcript will help clear it all up.
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How We Do What We Do: Peak Performance Website Process Overview

Before working with a new Digital Marketing partner on your website projects, it's important to know how they approach their work and whether that's a good fit for what you need. This video gives a high level overview of how we approach every new project so you can make that decision with as little effort as possible.
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How Can Digital Marketing Improve Your Brick-And-Mortar Business

The relationship between technology and business has increasingly undergone an undeniable transformation across the board. The traditional role of technology in business is to optimize efficiency, streamline operations, and drive business innovations, strategy, and creativity. However, the fast-paced digital world has brought a new age dominated by consumer satisfaction. Implementing technology is the best way […]
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A Peak Performance Digital 2021 Retrospective

While 2022 will be an exciting year for us, here’s a quick look at some of the most significant updates from 2021:
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Understanding Key Differences between Local SEO and Traditional SEO

Although both local SEO and organic SEO target improvement of your ranking on search results, there are fundamental differences between the concepts. To help you decide on the best, here are key approaches to the strategies.
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Initial Impressions and Thoughts on the Pinegrow Web Editor

We recently used Pinegrow to move an Elementor based website to a custom theme with blocks. I've had a few people ask me why I like it and how it fits into my workflow, so I created a video of my thoughts.
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5 Stars or Bust: Why the Star Rating System for Reviews is Broken

For years, the star rating system has been a staple of online reviews. From Amazon to Google to Facebook to Yelp, those pesky stars are everywhere. Don't forget about the review's ever-present counterpart: the hordes of business owners imploring you, the customer, to leave feedback. As a concept, it makes a lot of sense. A […]
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4 Audits You Need to Run on Your Website Today

Digital marketing is one of the most effective ways to expand the scope and influence of your brand, and make it easier for potential customers to discover your business. Achieving this seemingly simple goal has become trickier in recent years, as the online landscape has grown increasingly competitive. Fortunately, business owners can greatly improve visibility through the use of website audits.
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What is your digital marketing strategy?

At Peak Performance Digital, we take a consultation-first approach to every relationship. Whether you want to build a website or plan your company's digital marketing strategy, our goal is to make sure you are doing the right things as well as doing things right.
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4 Drip Campaigns Designed for B2B Customers Who Are on the Fence

Drip campaigns are one of the single most useful conversion tools an automated marketing team has in their toolbox. A drip campaign is usually designed to help guide a new lead down the path toward conversion by offering them a custom beginning-to-end email sequence, delivered just periodically enough to keep them engaged. Drip-campaigns maintain connection […]
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Combine digital and traditional marketing for the best results

When you're building a marketing strategy, including digital components is important. Establishing an active social media presence is critical for any business trying to make it in 2019. But digital isn't the be-all, end-all. You have to treat digital marketing as a tool in your marketing toolbox rather than the only weapon at your disposal. […]
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