A Peak Performance Digital 2021 Retrospective
A Peak Performance Digital 2021 Retrospective
Happy New Year! We at Peak Performance Digital wish you all the best for 2022, and we hope that you and yours are safe and sound and that you enjoyed the holidays.
While 2022 will be an exciting year for us, here’s a quick look at some of the most significant updates from 2021:
A Look Back…
In 2020 we had to make the difficult decision to scale back our team and offerings. Thankfully, business began picking back up in 2021, and we were able to start rebuilding our design, development, and support teams. We also forged several new agency partnerships to offer products and services outside of our core competencies.
Faster Website Hosting
This year, all our customers were upgraded to our new servers at the datacenter with faster SSD disks, quicker and more RAM, more bandwidth, and the latest website software versions. You may not have noticed anything, but with Google’s focus on performance metrics as part of their Core Web Vitals initiative, we wanted to ensure our infrastructure was up to the task.
Form SPAM Protection
Are you tired of getting SPAM messages in your contact forms? So are we! We now offer both CleanTalk and reCAPTCHA form protection to help reduce the amount of junk being submitted. This service is available to all our Website Management Plan customers but will soon be limited to customers on the Standard plans and above. Please get in touch with us if you want to take advantage of this service at no additional cost.
We have always provided high-speed VPS website hosting for our customers, and now we offer even more options for demanding sites. As part of our Standard Website Management Plan, we now offer a dedicated server option as well as the ability to host your website on our blazing-fast OpenLiteSpeed servers with built-in server caching, enhanced security, and the QUIC.cloud WordPress Optimization Platform.
Premium Backup Schedules
All our Website Management Plan customers receive multiple levels of backup protection; daily off-site WordPress backups, daily on-server and off-site web host-level backups, and semi-weekly server-level backups. Our customers with e-Commerce and other frequently changing data-driven websites asked for more, and we listened. We now offer our Premium VPS customers the ability to back up their website as often as every hour in most cases, significantly reducing the risk of lost sales or other data if we need to restore a website from a backup.
Global Content Delivery Network
We now offer our Standard Website Management Plan customers seamless integration with the Cloudflare Content Delivery Network (CDN) and the QUIC.cloud CDN. This means that your website images and text will be delivered by servers in the locations closest to your visitors, regardless of where they are coming from.
Web Application Firewall
In addition to our already-secure server and WordPress infrastructure, we now offer both cloud-based and server-based lines of defense for our Premium VPS customers through robust Web Application Firewalls. We manage all the rules for you and stay on top of the latest threats to ensure your website continues to operate securely.
We also launched (or re-launched) several exciting services in 2021. We can’t claim to be a one-stop shop for all your needs, but we aim to provide the most common ones, and we are always on the lookout for new ways to support you and your business.
Expanded Website Platforms
Since 2013, our primary website platform of choice has been WordPress, and we haven’t strayed far from it for most of our projects. The commercial alternatives such as Sitecore and Adobe Experience Manager were too costly for most of our customers, and entry-level platforms such as Squarespace lacked the features and reliability our customers demanded. That said, WordPress isn’t for everyone either. We now offer support for building and hosting websites on Webflow, Shopify, and even Wix’s professional-grade Editor X platform. We firmly believe that WordPress is the perfect fit for 80% of our customers, but at least now we offer options.
Search Engine Optimization (SEO) Services
The world of SEO is rapidly changing, and we adjusted our services to align with our customers’ needs. We now offer Search Engine Optimization in five key areas; 1. Technical and structural optimization, 2. On-page content optimization, 3. Website performance (Core Web Vitals) optimization, and 4. Local Search Listings management, and 5. Website Analytics Services. Our Search Engine Optimization services are tailored to your specific needs and goals; not just a cookie-cutter one size fits all offering.
Content Strategy, Blog, and Social Media Copywriting Services
Content is king when it comes to being found online. Content is also difficult and time-consuming to create. We now offer Content Strategy, Blog, and Social Media Copywriting Services to our customers. We work with you to develop a content calendar that includes a list of topics and a publishing schedule. We then manage our copywriting partners to write the content for you, handle any edits or revisions, then publish it for you according to our pre-set schedule. Content creation will never be set and forget it, but this is as close as it comes.
Email Marketing Services
Email marketing is a crucial component of any digital marketing strategy, and we are here to help. We now support the Active Campaign, Mail Chimp, and MailerLite platforms and can assist all aspects of the email marketing process.
Social Media Management Essentials
We strongly believe that social media management should be handled in-house to be the most effective. That said, we understand how time-consuming it can be, so we now offer a Social Media Management service that covers the essentials of posting, scheduling, re-purposing content, and analytics. We know that end-to-end outsourced Social Media Management services can cost $4,000+ per month. We provide the essential parts of that for a fraction of the price.
A Look Ahead…
While 2021 was all about getting back in business, this year, our focus is all about streamlining our services, processes, and communication to reduce the barriers of working with us and to provide you and your business with the highest level of service possible. For our customers who primarily rely on our website services, there will only be minor changes, such as a centralized help center with tutorials, a knowledge base, and a customer-accessible ticketing system. For our other services, we are optimizing our onboarding, reporting, and communication channels.
I look forward to continuing to work with each of you this year and in the future!
Using Sass with Pinegrow
I recently had someone ask whether Pinegrow supports Sass, so I thought I’d do a quick video demonstration. In this demo, I show you how we activate our Sass stylesheet and how we can use a simple Sass variable to change the color of a heading.
Pinegrow Countdown: Day 1 – Pinegrow Plays Nice with Others
A lot of products in the WordPress space have grown in popularity, primarily because of their open and flexible ecosystem that allows 3rd party developers to create add-ons, extensions, and libraries. Pinegrow also has a great plugin API. But I’m going to show you in this video, that in most cases, you don’t even need it.
Pinegrow Countdown: Day 2 – Pinegrow is STILL not a Page Builder
In this video, I’m going to show you why Pinegrow is different from Page Builders so you don’t fall into the trap of trying to use it like something it’s not, only to get frustrated and give up.
Pinegrow Countdown: Day 3 – Frameworks in Pinegrow
Pinegrow has built some fantastic helpers for popular frameworks. In fact, when you start a new project in either Pinegrow Desktop or the Pinegrow WordPress plugin, you’ll be asked which framework you want to choose. If you are already used to using one of the built-in frameworks, the choice will be easy. If not, this little video will hopefully help you understand what the frameworks do and how you should answer those important initial questions.
Pinegrow Countdown: Day 4 – WordPress Blocks and Themes
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