Peak Performance Digital Logo
Contact Us

Stay connected with your customers - Small Business Blunders vol. 7

Hi. My name's Adam, with Adam Lowe Creative. I help small businesses overcome the challenges and obstacles that we all face. One of the challenges that I know I struggle with and that I see a lot of other small businesses struggle with is keeping in contact with current customers and past customers. So this is incredibly important, especially since most businesses get the majority of their new work from referrals. So make sure that you're reaching out to people that you've done business with at least on a yearly basis.

There are a couple of different ways you can do this. A lot of people have email newsletters that they send out, either monthly or quarterly. That's a great way to just keep you top of mind, let people know what's going on in your business, and also let people know if there are any changes that they should know about. Maybe you've started a new product or service, and you just wanna get the word out there. Your email list is very, very important for that.

Maybe you're just picking up the phone to say hi. "Hey, Bob. I haven't seen you in about a year. I'd love to catch up with you over coffee and see how things are going." It's very easy to do, and believe it or not, your customers really do appreciate it. Don't get me wrong. There's gonna be a lot of times when your customers feel like you're inconveniencing them, and that's okay. You're gonna have people that unsubscribe from your mailing lists, and that's okay. But usually, the good outweighs the bad. I can't tell you how many times I pick up the phone or I send an email or someone even responds to an email newsletter that I send them, and they just say thank you. And they just say, "Hey, it's great hearing from you."

entrepreneur staying connected with customers sitting at a table at home next to a laptop tying up packages for delivery to customersSo one of the things that I have started doing, is sending out holiday cards to somebody and sending handwritten thank-you cards to people. Sometimes I send a handwritten card to people just for the heck of it. Because maybe I was thinking about them on my commute in, and I just write a little note to say, "Hi. Just thinking about you today." I phrase it in a way that's not quite so creepy. But I do send them a little note that just lets them know that I'm thinking about them and that I appreciate any referrals that they can pass along, and that I appreciate any business that they've given me.

So keep in touch with your customers, whether they are customers that you work with on a monthly basis or somebody that you've only worked with once or twice. Just let them know that you still exist and you're really gonna see that effort come back to you tenfold. Take care and I'll talk to you next week.

Recent Posts

The Pros and Cons of "Design by Committee"

There's an old saying that goes: "Too many cooks spoil the soup." The idea is that when too many people are directly involved in the creative process, the final product could end up being a disappointment to everyone. Some web and graphic designers have similar feelings about "design by committee." This term refers to a […]

7 Practical On-Page SEO Tips for Your Business

Search engine optimization (SEO) is one of the most powerful marketing tools for any online business today. Simply put, an effective SEO strategy will make your company visible to the greatest possible number of customers by ensuring a high ranking on Google's search results. Of course, SEO involves a lot more than just building links […]

Backup Strategies and Systems for Your Business

Last week I turned on my workstation to find that my main hard drive had failed. That sucked! Luckily I had good backups, so the only thing I lost was time and some money to replace the drive, but it sparked some conversations with other agency owners about their backup systems. The things I heard […]

Domains & DNS Definitely Demystified

There is a lot of confusion about domain names and DNS. What they are, how they work, who does what, and how all the pieces fit together. This video and transcript will help clear it all up.

How We Do What We Do: Peak Performance Website Process Overview

Before working with a new Digital Marketing partner on your website projects, it's important to know how they approach their work and whether that's a good fit for what you need. This video gives a high level overview of how we approach every new project so you can make that decision with as little effort as possible.

How Can Digital Marketing Improve Your Brick-And-Mortar Business

The relationship between technology and business has increasingly undergone an undeniable transformation across the board. The traditional role of technology in business is to optimize efficiency, streamline operations, and drive business innovations, strategy, and creativity. However, the fast-paced digital world has brought a new age dominated by consumer satisfaction. Implementing technology is the best way […]

Subscribe to our Newsletter

Sign up for our monthly email list to receive valuable information.