Stay connected with your customers – Small Business Blunders vol. 7
Stay connected with your customers – Small Business Blunders vol. 7
Hi. My name’s Adam, with Adam Lowe Creative. I help small businesses overcome the challenges and obstacles that we all face. One of the challenges that I know I struggle with and that I see a lot of other small businesses struggle with is keeping in contact with current customers and past customers. So this is incredibly important, especially since most businesses get the majority of their new work from referrals. So make sure that you’re reaching out to people that you’ve done business with at least on a yearly basis.
There are a couple of different ways you can do this. A lot of people have email newsletters that they send out, either monthly or quarterly. That’s a great way to just keep you top of mind, let people know what’s going on in your business, and also let people know if there are any changes that they should know about. Maybe you’ve started a new product or service, and you just wanna get the word out there. Your email list is very, very important for that.
Maybe you’re just picking up the phone to say hi. “Hey, Bob. I haven’t seen you in about a year. I’d love to catch up with you over coffee and see how things are going.” It’s very easy to do, and believe it or not, your customers really do appreciate it. Don’t get me wrong. There’s gonna be a lot of times when your customers feel like you’re inconveniencing them, and that’s okay. You’re gonna have people that unsubscribe from your mailing lists, and that’s okay. But usually, the good outweighs the bad. I can’t tell you how many times I pick up the phone or I send an email or someone even responds to an email newsletter that I send them, and they just say thank you. And they just say, “Hey, it’s great hearing from you.”
So one of the things that I have started doing, is sending out holiday cards to somebody and sending handwritten thank-you cards to people. Sometimes I send a handwritten card to people just for the heck of it. Because maybe I was thinking about them on my commute in, and I just write a little note to say, “Hi. Just thinking about you today.” I phrase it in a way that’s not quite so creepy. But I do send them a little note that just lets them know that I’m thinking about them and that I appreciate any referrals that they can pass along, and that I appreciate any business that they’ve given me.
So keep in touch with your customers, whether they are customers that you work with on a monthly basis or somebody that you’ve only worked with once or twice. Just let them know that you still exist and you’re really gonna see that effort come back to you tenfold. Take care and I’ll talk to you next week.
Recent Posts
Using Sass with Pinegrow
I recently had someone ask whether Pinegrow supports Sass, so I thought I’d do a quick video demonstration. In this demo, I show you how we activate our Sass stylesheet and how we can use a simple Sass variable to change the color of a heading.
Pinegrow Countdown: Day 1 – Pinegrow Plays Nice with Others
A lot of products in the WordPress space have grown in popularity, primarily because of their open and flexible ecosystem that allows 3rd party developers to create add-ons, extensions, and libraries. Pinegrow also has a great plugin API. But I’m going to show you in this video, that in most cases, you don’t even need it.
Pinegrow Countdown: Day 2 – Pinegrow is STILL not a Page Builder
In this video, I’m going to show you why Pinegrow is different from Page Builders so you don’t fall into the trap of trying to use it like something it’s not, only to get frustrated and give up.
Pinegrow Countdown: Day 3 – Frameworks in Pinegrow
Pinegrow has built some fantastic helpers for popular frameworks. In fact, when you start a new project in either Pinegrow Desktop or the Pinegrow WordPress plugin, you’ll be asked which framework you want to choose. If you are already used to using one of the built-in frameworks, the choice will be easy. If not, this little video will hopefully help you understand what the frameworks do and how you should answer those important initial questions.
Pinegrow Countdown: Day 4 – WordPress Blocks and Themes
When you start a new WordPress project in Pinegrow, one of the first things you’ll need to decide is whether you will create a Block Plugin or a complete theme. In this video, I’ll help you understand their differences so you can start on the right foot.