Do you run a business, and if you do, what are you doing to promote your brand? If the answer is standard advertising, instead of using user-generated content, you may be headed in the wrong direction. By not taking advantage of user-generated content, you may be passing by critical opportunities that allow unpaid customers to endorse your products and/or services. Here's what you need to know about user-generated content and how it can benefit your business.
Some of my clients have heard of user-generated content but aren't quite sure what's meant by this term. Simply put, user-generated content or UGC is content (generally digital) that's been created by consumers who aren't paid to promote a product they love. UGC isn't really a new phenomenon since it's been used for hundreds of years. It's just that now we have so many different media platforms for making it more available across the world, thanks to the internet and new technologies.
User-generated content can be in several forms, such as photos, videos, blog posts, tweets, testimonials or just about any way a happy consumer can promote a product. The common denominator for all these types of UGC is that consumers use them when deciding on products.
One of the main reasons you should use UGC, rather than creating your own ads, is because it gives attention to the customer. If your brand isn't putting your customers first, you can easily lose them to your competitors. UGC surpasses marketing campaigns by sending a constant message where customers relate to your product, resulting in more social interaction, along with improved performance.
By using UGC, it's certain that more people will hear about your brand and want to try it. Consider how non-paid exposure of a product from satisfied customers can mean a greater investment return from lead generation. Furthermore, we've seen statistics that show how most people don't have faith in marketers. Instead, they trust the average "Joe Blow" on the street more than pushy salespeople and gimmicks.
In fact, according to research, 92 percent of people have more trust in another consumer recommending a brand than they do marketers. What consumers really want to see are positive reviews and testimonials by other consumers who've tried products and recommend them without being paid to promote them.
Questions? Please contact us at Peak Performance Digital and learn more. When say we are a full-service consulting company, we mean we evaluate your entire business, including everything from lead generation and marketing to sales strategy technology, delivery, and follow-up. We do whatever is needed to help you deliver the best services possible to your clients