Peak Performance Digital Logo
Contact Us

What I Learned from "Going Live" for 30 days

Most social media platforms now have a feature that allows users to publish live videos. In April of this year, I took part in a challenge in order to push my boundaries and get outside my comfort zone. The challenge in April was to go live on Facebook every single day of the month. Most of the time I used my phone, but occasionally I would also use the webcam on my computer. Along the way, I learned a a lot about going live and now I want to share what I learned with you.

Facebook going live video stream tips advice phone camera

Awkward at Start

To be honest it was awkward when I started going live. It feels strange to be speaking on video that people are watching in real time. However, as the month progressed this awkwardness dissipated and I got more and more comfortable with the live feature as time passed.

Authenticity Over Production 

The gear you use is not as important as the content of your video. Having top-notch equipment is awesome, but ultimately what people want more than anything is authenticity. I found that the more produced my live videos looked and felt the less they resonated with my audience. Focus on being yourself and the content of the video and not on the production value.

Eye Contact 

Where to look when filming live was tricky at first. It is natural to want to look into the phone screen, but this doesn't look right to viewers. To them, it looks like you are looking just slightly away from the camera. When filming live look into the lens of whatever device you are using to film.

Audio Quality

While video production quality is not important, the quality of the audio is. People want to be able to hear. The most annoying thing about some videos is the poor quality of the audio. When I used a pretty decent mic on my live videos it made a world of difference for the audio quality.

Visual Distractions 

Another thing I learned when filming live videos every day was to keep visual distractions down as much as possible. When filming on an iPhone especially it is easy for your background to get full of distraction or your shot to get shaky. These things make some people nauseous and it makes it hard for everyone to watch your videos for very long.

Plan

Think before you go live! Don't write a script, but definitely know roughly what you want to say and where you want to go. Bullet out some talking points and go over them before turning on the live feature.

Addressing Your Audience 

Talk to your audience as if they were a single person. Saying things like "hello guys" or "hey internet folks" is hokey and alienating and makes for bad live videos.

Sets

If going live is something that you want to do on a regular basis, you should think about creating an area or a little set for you to do this from. This could be as simple as filming your live videos in front of a bookshelf or another personal prop to make your background less boring and more personable. Even something this small will help your audience connect with you more.

Messages 

If or when someone messages you while you are live (which is something that they can do) be sure to respond to them, but make sure that you finish the thought you were on before responding. It is weird to stop mid-sentence or thought to answer a question.

Enjoy the Process

Finally, the most important thing that I learned during this process was to just relax and have fun with it. Going live is a great way to connect with your audience or build a new audience.

Please contact me to learn more about Facebook live. I offer in-house video production training services and I also offer video production services.

Recent Posts

The Pros and Cons of "Design by Committee"

There's an old saying that goes: "Too many cooks spoil the soup." The idea is that when too many people are directly involved in the creative process, the final product could end up being a disappointment to everyone. Some web and graphic designers have similar feelings about "design by committee." This term refers to a […]

7 Practical On-Page SEO Tips for Your Business

Search engine optimization (SEO) is one of the most powerful marketing tools for any online business today. Simply put, an effective SEO strategy will make your company visible to the greatest possible number of customers by ensuring a high ranking on Google's search results. Of course, SEO involves a lot more than just building links […]

Backup Strategies and Systems for Your Business

Last week I turned on my workstation to find that my main hard drive had failed. That sucked! Luckily I had good backups, so the only thing I lost was time and some money to replace the drive, but it sparked some conversations with other agency owners about their backup systems. The things I heard […]

Domains & DNS Definitely Demystified

There is a lot of confusion about domain names and DNS. What they are, how they work, who does what, and how all the pieces fit together. This video and transcript will help clear it all up.

How We Do What We Do: Peak Performance Website Process Overview

Before working with a new Digital Marketing partner on your website projects, it's important to know how they approach their work and whether that's a good fit for what you need. This video gives a high level overview of how we approach every new project so you can make that decision with as little effort as possible.

How Can Digital Marketing Improve Your Brick-And-Mortar Business

The relationship between technology and business has increasingly undergone an undeniable transformation across the board. The traditional role of technology in business is to optimize efficiency, streamline operations, and drive business innovations, strategy, and creativity. However, the fast-paced digital world has brought a new age dominated by consumer satisfaction. Implementing technology is the best way […]

Subscribe to our Newsletter

Sign up for our monthly email list to receive valuable information.
menu-circlecross-circlechevron-down-circle