Marketing
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Peak Performance Digital: Agency Introduction (November 2022 Update)
This video presents information about my company, Peak Performance Digital. I cover the basics of who we are, what we do, how we operate, and what you can expect when working with us. This video is for companies who might want to hire us to work for them, or agencies who are looking for a white label partner.
What You Need to Know Before You Start Your Next Website Project
After mapping out your business' brand-image or building your own portfolio, you feel it's time to take the next step and launch your own website. With the seemingly endless selection of website builders and tools available, it shouldn't be that hard, right? All of your colleagues seem to have a website, so it's definitely not an impossible feat... Right?
How Can Digital Marketing Improve Your Brick-And-Mortar Business?
The fast-paced digital world has brought a new age dominated by consumer satisfaction. Implementing technology is the best way to gauge trends and the changing behavior of customers. It is, therefore, a powerful tool to allow businesses to meet the high market demands.
5 Stars or Bust: Why the Star Rating System for Reviews is Broken
For years, the star rating system has been a staple of online reviews. From Amazon to Google to Facebook to Yelp, those pesky stars are everywhere. Don’t forget about the review’s ever-present counterpart: the hordes of business owners imploring you, the customer, to leave feedback. As a concept, it makes a lot of sense. A […]
Low-Cost Strategies: Marketing Your Business During an Economic Downturn
During economic tough times, such as the Coronavirus pandemic, it's still possible to ride the way to marketing success. All you have to do is switch to low-cost tactics.
What is your digital marketing strategy?
At Peak Performance Digital, we take a consultation-first approach to every relationship. Whether you want to build a website or plan your company's digital marketing strategy, our goal is to make sure you are doing the right things as well as doing things right.
4 Drip Campaigns Designed for B2B Customers Who Are on the Fence
Drip campaigns are one of the single most useful conversion tools an automated marketing team has in their toolbox. A drip campaign is usually designed to help guide a new lead down the path toward conversion by offering them a custom beginning-to-end email sequence, delivered just periodically enough to keep them engaged. Drip-campaigns maintain connection […]
Combine digital and traditional marketing for the best results
When you’re building a marketing strategy, including digital components is important. Establishing an active social media presence is critical for any business trying to make it in 2019. But digital isn’t the be-all, end-all. You have to treat digital marketing as a tool in your marketing toolbox rather than the only weapon at your disposal. […]
6 Reasons Quality Website Design Should Be Part of Your Digital Marketing Arsenal
Your website is like the front window of a physical store: it's the first look that many customers get at your products and your best tool for catching customers' eyes and letting them know what you have to offer.
Why Email Subject Lines Matter
Your subject lines are the first interaction most customers have with the content you've created, so you must make the most of them.
The Most Common Myth-Perceptions about Marketing Automation
Marketing Automation is an incredibly powerful tool to build and grow a successful business. It has also, unfortunately, become a buzzword, and everyone is talking about it without really understanding it, or understanding the role that it plays in a comprehensive brand strategy. Let’s clear up some of the misconceptions about marketing automation. What is […]
5 Tactics Marketers Use to Maximize Lead Generation in a Digital World
As a business owner, you probably know the importance of generating effective sales leads, as this can mean whether your business will succeed or not. Maybe you’ve heard of lead generation but aren’t quite sure how it works and how to make the best use of it. Here are five of the main ways to […]