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  • Curvy orange and white background with an illustration of cartoon people sitting on and near a computer. The caption reads, Seven Practical on-page SEO tips for your business.

    7 Practical On-Page SEO Tips for Your Business

    Search engine optimization (SEO) is one of the most powerful marketing tools for any online business today. Simply put, an effective SEO strategy will make your company visible to the greatest possible number of customers by ensuring a high ranking on Google’s search results. Of course, SEO involves a lot more than just building links […]

  • Map with pins in it representing local search engine optimization (SEO)

    Understanding Key Differences between Local SEO and Traditional SEO

    Although both local SEO and organic SEO target improvement of your ranking on search results, there are fundamental differences between the concepts. To help you decide on the best, here are key approaches to the strategies.

  • Man holding a magnifying glass over a website audit on a laptop

    4 Audits You Need to Run on Your Website Today

    Digital marketing is one of the most effective ways to expand the scope and influence of your brand, and make it easier for potential customers to discover your business. Achieving this seemingly simple goal has become trickier in recent years, as the online landscape has grown increasingly competitive. Fortunately, business owners can greatly improve visibility through the use of website audits.

  • digital marketing manager working on laptop with digital marketing icons floating around him

    5 Tactics Marketers Use to Maximize Lead Generation in a Digital World

    As a business owner, you probably know the importance of generating effective sales leads, as this can mean whether your business will succeed or not. Maybe you’ve heard of lead generation but aren’t quite sure how it works and how to make the best use of it. Here are five of the main ways to […]

  • Cartoon of Henry, a man in a suit

    Websites, SEO, Marketing, and Automation | An allegory of an analogy business

    Meet Henry Henry has a business that sells absurd analogies If you are here, you probably have or are starting a business too!

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    Why Your Business Website Needs Video Content

    Search engine optimization is far trickier than it was only a few years ago when web developers and DIY-minded business owners would incorporate keywords into website copy, stuff graphics with metadata, and enter their URLs into form fields on major search engine “tools” pages. But in this new age, video content is a significant marketing strategy businesses […]