Marketing

Spend Money to Make Money – Small Business Blunders, vol. 3

Hi. My name is Adam, with Adam Lowe Creative. I help small businesses overcome the challenges that we all face. Today, I want to talk a little bit about marketing. One of the challenges that I see or one of the mistakes rather that I see a lot of small businesses make is that they […]

Email Marketing: It’s Not Dead Yet!

Why is email marketing one of the best strategies businesses still use today? Despite the rise of social media marketing and advertising, email campaigns are not dead yet. Personalized communication with customers is just one of the top benefits of email marketing.

Your Website Sucks – Small Business Blunders, vol. 2

Something that I see over and over again is small businesses that have absolutely terrible websites or websites that look like everybody else's. So here's the deal, your website is your digital online presence. It represents you, it represents your company.

Diversifying your Social Media with Brian Loebig

Today’s guest is Brian Loebig of Loebig Ink. Brian and I talk about what’s going on in the world of social media marketing and how you can use it to put your customers first.

Appealing To Your Visitor’s Palate: Menu-Driven Website Personalization

Bring more traffic to your website by customizing the experience of the customer visiting your site. Here are four steps on how to market your products and services with a menu-driven website for better personalization.

Lead Magnets: Landing Clients with Exclusive Content

Draw in more leads with better valuable content that drives lead magnets to your business. Does your website have a marketing strategy that lands the right clients with popular content?

When A Lead Calls YOU, a.k.a. “What To Do When Your Phone Makes A Funny Ringing Sound”

When a potentially big client calls you, take the right actions toward gaining those business prospects and maximizing your sales. Here is what to do when you want to turn leads into loyal customers.

5 Signs You Might Need a New Website

Whether you are a start-up, small business, or big corporate company, having an updated website can boost your business. Here are five signs you may need to switch to a new website.

Don’t Build Your Digital Marketing House on Rented Land

It’s a story that I have heard more times recently than I care to admit… “Facebook changed their algorithm, and now my business page is useless.” “I was using a tool to generate leads on LinkedIn, and my account was banned.” “I went from page one on Google to page 99.” “Facebook deleted my business […]

Why Your Business Website Needs Video Content

Search engine optimization is far trickier than it was only a few years ago when web developers and DIY-minded business owners would incorporate keywords into website copy, stuff graphics with metadata, and enter their URLs into form fields on major search engine “tools” pages. But in this new age, video content is a significant marketing strategy businesses […]

Why It Might Be Time For a New Website

Do you want to listen in on a conversation I have at least once a week? Here it goes: Potential customer: “Hi. I think I need a new website.” Me: “Ok! What are your goals for your new site?” Potential customer: “Um. I want customers to be able to find me online…?” Now don’t get […]

The Power of Polished Personal Branding

Thanks to the internet, we all need to have a polished professional look that presents the world with a representation of who we are and how we do business.