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Create an Effective Landing Page for More Conversions

Effective website design isn't easy! Here are the considerations you need to make when creating that elusive perfect landing page for your website.
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5 Reasons You Should Integrate a Facebook Ad Campaign Into Your Email Marketing

Email ad campaigns give you a great way to reach your target audience. Most of the time, emails are directed straight to the customers who want your material most: that is, those who have already expressed an interest in your company. Email marketing campaigns, however, shouldn't be designed to stand alone. By integrating other marketing […]
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Cost vs. Value: The problem with the Hourly Rate

One of my most frequently asked questions is "how much do you charge per hour?" My response, that I work on a per-project or retainer basis, is usually met with skepticism. I have spent most of my career in and around law firms where the billable hour is king, and many people habitually tie the […]
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Your Website Alone Isn't Enough

Why Different Channels are Important Many clients come to me looking for help with a new or existing website. They know what it can accomplish for them--and they know that it's not working! The truth is, though, a website alone isn't going to accomplish those major marketing goals. If you really want to see progress […]
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How to write better proposals with Rick Harris

Welcome to the business insight lab where we bring you interviews with leaders in their fields to deliver valuable information for your business. I'm your host, Adam Lowe, and this is episode number 13. This week's guest is Rick Harris. Rick is the executive director of the Association of Proposal Management Professionals, the APMP. I […]
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Scarcity vs Abundance Mindset - Small Business Blunders, vol. 11

So many small businesses have this mindset of scarcity, and they have this mindset of competition that they close themselves off from a lot of opportunities.
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Riches are in the niches - Small Business Blunders vol. 10

One thing that I see a lot of small businesses fail to do is to find their niche. There's an old saying out there that says "The riches are in the niches," and I completely believe that's true. That doesn't mean that you niche down so tightly that you only focus on one customer, that you only take care of one particular type of customer, but it means that you should be directed towards that customer primarily, so think the 80/20 rule.
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Manny Cosme shows us the fun side of accounting!

Today's guest is Manny Cosme, Manny is the president and CEO of CFO Services Group, a boutique accounting firm specializing in helping small businesses manage their finances. He's been helping small businesses with their accounting needs for over 20 years.
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Outsourcing is not a dirty word - Small Business Blunders vol. 9

Today I'm going to talk about trying to do it all yourself. As a small business owner, this seems to be a problem that most people face. They either try to take on every task themselves or they refuse to delegate.
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A Blueprint for the Buyer's Journey

It's not enough to cheer potential customers on as they travel along the buyer's journey. A business needs a plan for each step along the way!
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Process Optimization and Automation with Adam Lowe

I promise you are going to want to hear some of this, especially if you are finding yourself working more than necessary, letting little things fall through the cracks, or if you want to make sure your customers have a consistently great experience with you and your company.
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Document your processes - Small Business Blunders vol. 8

I see too many businesses out there of all shapes and sizes that don't have documented processes. The problem is, that makes it so that whatever you're doing, isn't quite as repeatable as it could be.
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