Peak Performance Digital Blog
The Pros and Cons of “Design by Committee”
There’s an old saying that goes: “Too many cooks spoil the soup.” The idea is that when too many people are directly involved in the creative process, the final product could end up being a disappointment to everyone. Some web and graphic designers have similar feelings about “design by committee.” This term refers to a […]
7 Practical On-Page SEO Tips for Your Business
Search engine optimization (SEO) is one of the most powerful marketing tools for any online business today. Simply put, an effective SEO strategy will make your company visible to the greatest possible number of customers by ensuring a high ranking on Google’s search results. Of course, SEO involves a lot more than just building links […]
Backup Strategies and Systems for Your Business
Last week I turned on my workstation to find that my main hard drive had failed. That sucked! Luckily I had good backups, so the only thing I lost was time and some money to replace the drive, but it sparked some conversations with other agency owners about their backup systems. The things I heard […]
Domains & DNS Definitely Demystified
There is a lot of confusion about domain names and DNS. What they are, how they work, who does what, and how all the pieces fit together. This video and transcript will help clear it all up.
How We Do What We Do: Peak Performance Website Process Overview
Before working with a new Digital Marketing partner on your website projects, it's important to know how they approach their work and whether that's a good fit for what you need. This video gives a high level overview of how we approach every new project so you can make that decision with as little effort as possible.
What You Need to Know Before You Start Your Next Website Project
After mapping out your business' brand-image or building your own portfolio, you feel it's time to take the next step and launch your own website. With the seemingly endless selection of website builders and tools available, it shouldn't be that hard, right? All of your colleagues seem to have a website, so it's definitely not an impossible feat... Right?
How Can Digital Marketing Improve Your Brick-And-Mortar Business?
The fast-paced digital world has brought a new age dominated by consumer satisfaction. Implementing technology is the best way to gauge trends and the changing behavior of customers. It is, therefore, a powerful tool to allow businesses to meet the high market demands.
A Peak Performance Digital 2021 Retrospective
While 2022 will be an exciting year for us, here’s a quick look at some of the most significant updates from 2021:
Understanding Key Differences between Local SEO and Traditional SEO
Although both local SEO and organic SEO target improvement of your ranking on search results, there are fundamental differences between the concepts. To help you decide on the best, here are key approaches to the strategies.
Initial Impressions and Thoughts on the Pinegrow Web Editor
We recently used Pinegrow to move an Elementor based website to a custom theme with blocks. I've had a few people ask me why I like it and how it fits into my workflow, so I created a video of my thoughts.
5 Stars or Bust: Why the Star Rating System for Reviews is Broken
For years, the star rating system has been a staple of online reviews. From Amazon to Google to Facebook to Yelp, those pesky stars are everywhere. Don’t forget about the review’s ever-present counterpart: the hordes of business owners imploring you, the customer, to leave feedback. As a concept, it makes a lot of sense. A […]
Low-Cost Strategies: Marketing Your Business During an Economic Downturn
During economic tough times, such as the Coronavirus pandemic, it's still possible to ride the way to marketing success. All you have to do is switch to low-cost tactics.