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Peak Performance Digital Blog

Email Marketing: It's Not Dead Yet!

Why is email marketing one of the best strategies businesses still use today? Despite the rise of social media marketing and advertising, email campaigns are not dead yet. Personalized communication with customers is just one of the top benefits of email marketing.
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Your Website Sucks - Small Business Blunders, vol. 2

Something that I see over and over again is small businesses that have absolutely terrible websites or websites that look like everybody else's. So here's the deal, your website is your digital online presence. It represents you, it represents your company.
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Fear, Anxiety, and Inspiration with Melanie Anderson

This week's guest is a very good friend of mine, Melanie Anderson. Melanie is a photographer, public speaker, coach, mentor, and all-around incredible person. In this podcast, Melanie and I talk about everything from value-based pricing, overcoming your fears, and having a great team to support you. I always walk away with a ton of knowledge every time I talk wither her, so I hope you find this as valuable as I do.
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Generic Email Domain - Small Business Blunders vol. 1

This is the first of a series of "small business mistakes" videos. Here, I discuss the problems with not using a custom domain name for your email. Hi, my name's Adam Lowe with Adam Lowe Creative. One of the things that I do is I help small businesses overcome the challenges that we all face. […]
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What I Learned from "Going Live" for 30 days

Most social media platforms now have a feature that allows users to publish live videos. In April of this year, I took part in a challenge in order to push my boundaries and get outside my comfort zone. The challenge in April was to go live on Facebook every single day of the month. Most of the time I used my phone, but occasionally I would also use the webcam on my computer. Along the way, I learned a a lot about going live and now I want to share what I learned with you.
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Attribution Theory in Business and Children with Amy Kines

Amy Kines from Ready Aim Teach discusses attribution theory and it’s application to everything from employees to schoolchildren…
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Diversifying your Social Media with Brian Loebig

Today’s guest is Brian Loebig of Loebig Ink. Brian and I talk about what’s going on in the world of social media marketing and how you can use it to put your customers first.
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Appealing To Your Visitor's Palate: Menu-Driven Website Personalization

Bring more traffic to your website by customizing the experience of the customer visiting your site. Here are four steps on how to market your products and services with a menu-driven website for better personalization.
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Lead Magnets: Landing Clients with Exclusive Content

Draw in more leads with better valuable content that drives lead magnets to your business. Does your website have a marketing strategy that lands the right clients with popular content?
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Hire Like a Boss with Talmar Anderson

Today’s guest is Talmar Anderson from Boss Actions. Talmar and I talk about the challenges many businesses face in hiring employees and in switching their mindset from business owner to “boss.”
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When A Lead Calls YOU, a.k.a. "What To Do When Your Phone Makes A Funny Ringing Sound"

When a potentially big client calls you, take the right actions toward gaining those business prospects and maximizing your sales. Here is what to do when you want to turn leads into loyal customers.
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Franchises are more than fast food with Stephanie Lewis

In this podcast, we interview Stephanie Lewis of the Entrepreneur's Source to discuss he franchise model of business ownership. We discuss the pros and cons of running a franchise versus starting your own business, and we talk about the personality traits that work well for certain franchises.
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